He is an economist and writer. Holder of a degree in Business Studies and an MBA from ESAFE and the University of Michigan, Trías de Bes has focused his research on the field of marketing and innovation. He is a regular collaborator in print media and radio, and is the author of several essays on economic issues, as well as novels and short stories. Among the former, it is worth highlighting ‘Good Luck’ (co-authored with Álex Rovira); ‘The Little Black Book of Entrepreneurship’, ‘El hombre que cambió su casa por un tulipán’ (The Man Who Swapped His House for a Tulip) and ‘El gran cambio’ (The Big Change). His main works of fiction include ‘El coleccionista de sonidos’ (The Sound Collector); ‘Mil millones de mejillones’ (A Billion Clams) and ‘Tinta’ (Ink). He has just published ‘Yo soy así’ (This is How I Am) (Ed. Paidos).
El humor en la economía